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Your business website must include a privacy policy stating that SMS messages will inform the recipient:
- they are consenting to receive messages from the business
- their personal info will not be shared with third parties for marketing purposes
- message frequency (number of messages/month/week/etc., frequency varies, or recurring messages)
- they may reply STOP (or other keywords) to opt-out of future messaging
- they may reply HELP for more information
- message and data rates may apply
